The digital realm of tarot card readings is vast and competitive. With numerous websites vying for top spots on search engines, the Tarot Mysticism Academy embarked on an SEO experiment to understand the dynamics of ranking for the Thoth Tarot card keywords.
This case study dives deep into the strategies employed, the results achieved, and the lessons learned.
Website: Tarot Mysticism Academy
Domain Authority: 2/100
Website Longevity: Live since January 2021
Article: Thoth Tarot Court Cards
This article targets Thoth court card keywords, formatted as “*court card* thoth” (e.g., “Prince of cups Thoth”).
While most keywords have low competition and steady search interest, terms like “princess of swords thoth” face higher competition, necessitating a strategic SEO approach.
Instead of adhering to the conventional wisdom of targeting one keyword per page, the article aimed to rank for 16 different Thoth court card keywords.
An article was crafted, focusing on the divinatory meanings of the Thoth court cards, even though the prevalent search intent leaned more towards esoteric interpretations.
Around 6 weeks after its publication, the court cards article made its way to the second page of Google search results.
The 16 Thoth court card keywords saw a notable rise in search rankings, moving from an average position of 49 to 20. This 29-spot jump underscores the success of our SEO strategies in enhancing content visibility.
While the article achieved a commendable ranking within a short span, it was restricted to the second page of Google due to several factors.
By aiming to rank for 16 different keywords on a single page, the article spread its SEO efforts too thin, potentially diluting its effectiveness for any single keyword.
The article's content provided divinatory meanings, whereas users were predominantly searching for esoteric interpretations of the Thoth cards.
With an authority score of just 2/100, the website's domain authority was considerably low. High domain authority is often correlated with better rankings, and the site's low score could have hindered its ascent to the top search results.
The initial article served as a precursor to a larger project…
This project entailed the creation of in-depth pages for each tarot card, providing readers with comprehensive insights into each card’s meanings, symbolism, and history.
For those interested in exploring this project further, view the Learn Thoth Tarot project here.
Additionally, a detailed case study on the project’s impact and results can be accessed here – Case Study: Thoth Tarot Cards
The Thoth Tarot Court Cards SEO experiment underscored the importance of aligning content with user search intent, judicious keyword targeting, and the role of domain authority in search rankings.
As the Tarot Mysticism Academy continues its digital journey, the insights from this experiment will be invaluable in shaping its future SEO strategies.
For sustainable and consistent SEO results, it’s imperative to align content with user search intent, target keywords judiciously, and continuously monitor and adapt to changing search engine algorithms and user behaviors.
I offer free consultations to wrap my head around your unique needs. Whether it’s through emails or video chats, I’m here to make sure my strategies align with your goals.
